Rich Snippets are a fairly new development in the world of search and the web at large. Rich snippets is the name given to the extra information displayed with Google Search results for certain web sites and pages. These snippets are placed when Google detects some extra markup on a page that gives extra information.
The technology behind this is something called microformats, microdata or RDFa. They are all variations on a theme which is to encapsulate extra machine readable data within the HTML tags that represent a page.
Those formats can actually handle all kinds of extra data however the most commonly used ones with E-Commerce and Magento are reviews, product information and general company information.
A very popular and easy one to implement is the reviews markup which will then give a star rating directly in the Google results for your products. Another less commonly used but very effective one is for video content that you might have associated with a product or your brand in general.
By adding Rich Snippets, you can make your search engine result listing stand out and thereby achieve higher click through rates, even if you are not the first result. This can be very valuable and is well worth a little effort to implement.
If you want to test your rich snippets and preview how the search result will look you can try this tool which will allow you to make sure your syntax is correct and generally preview your work.
In conclusion, Rich Snippets are a great addition to any e-commerce Magento site and really should be on the to do list of any serious Magento webmaster. If you want someone to help you get your Rich Snippets set up then get in touch today.
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